Made In Italy says its pizza of the month promo is driving repeat orders

By AI, Created 12:17 PM UTC, May 31, 2026, /AGP/ – Sydney pizzeria Made In Italy says its monthly pizza and pasta promotion is winning over customers and boosting repeat orders. The business highlighted strong demand for its May Roman Hot Honey Pizza and pointed to catering as another growth driver.

Why it matters: - Made In Italy’s monthly promotion is turning a limited-time menu item into a repeat-order driver. - Stronger repeat ordering can lift online sales and customer loyalty for a Sydney food business with dine-in, delivery and catering operations.

What happened: - Made In Italy confirmed the success of its pizza of the month promotion in an exclusive interview. - The Sydney business has run monthly pizza and pasta launches, with customers able to order the featured items online through the company app. - Simon Fadous, founder of Made In Italy, said customers have embraced the concept and that growth in monthly repeat ordering shows the promotion is working. - The May pizza of the month is the Roman Hot Honey Pizza, topped with hot chilli honey, spicy salami, mozzarella and oregano. - Made In Italy said repeat orders for the May pizza are ahead of previous popular combinations.

The details: - Made In Italy has served its family’s Roman recipes in Sydney since 2000. - The business hand-makes every pizza and slow-cooks every sauce for 12 hours. - Made In Italy operates from Annandale, Alexandria, Pyrmont and Sydney’s CBD. - The business also provides corporate and event catering. - Catering ranges from office lunches for 10 people to corporate events with more than 200 attendees. - Catering packages include Roman-style pizzas, 12-hour slow-cooked pasta trays, fresh salads and desserts. - Made In Italy delivers hot food to offices, parties and events across inner Sydney. - More information is available on the company’s website. - The business also posts updates on Instagram and Facebook.

Between the lines: - The monthly feature appears designed to create a habit loop, giving customers a reason to return each month instead of ordering only their regular favorites. - Highlighting repeat orders suggests the promotion is helping the brand measure customer engagement beyond a single sale. - The catering business gives Made In Italy a second revenue stream that can balance consumer ordering trends.

What’s next: - Made In Italy is likely to keep rotating its monthly pizza and pasta specials. - The company will continue using app-based ordering and catering packages to support repeat business and larger orders.

The bottom line: - Made In Italy is using limited-time menu items to turn novelty into recurring demand.