Prime Video launches Italian docureality Benvenute a Bordo

Benvenute a Bordo – L’Italia raccontata in van is now available on Prime Video, taking viewers across Italy through stories of local traditions, entrepreneurs and artisans. The docureality is created by Antonio Sepe and fronted by Alex Belli, with three women at the center of the journey.

Why it matters: - Benvenute a Bordo adds an Italy-focused docureality to Prime Video, giving the series a potential audience beyond national borders. - The format combines entertainment with territorial promotion, spotlighting local communities, businesses and traditions. - The show is designed to present Italy through real experiences rather than conventional tourism.

What happened: - Benvenute a Bordo – L’Italia raccontata in van is available on Prime Video. - Antonio Sepe created, directed and produced the program. - Alex Belli leads the audience through the journey with narration. - Aurora Celli, Maritza Barne Sosa and Natalia Guglielmo are the three main protagonists. - The series follows the women in a van as they travel through Italian destinations tied to culture, food, craft and local production.

The details: - The route includes Milan, Campania, Sicily, Puglia and other destinations. - Each episode features meetings with entrepreneurs, artisans, professionals and keepers of local traditions. - The series covers food service, fashion, art, hospitality, typical products and innovation. - A different fourth passenger joins each stop, and the guest’s identity is revealed only on arrival. - Antonio Arditi drives the van and serves as a quiet presence throughout the trip. - The production aims to tell the story of Italian places through the people who help shape them every day. - The show is also promoted on the official Instagram page of Benvenute a Bordo. - Prime Video listing: Watch the series.

Between the lines: - The format leans on discovery and surprise to keep each stop unpredictable, especially through the rotating mystery guest. - The show pairs personal storytelling with place-based branding, which can make the series useful both as content and as a showcase for Italian destinations. - Prime Video gives the project a distribution channel suited to viewers who may be interested in Italy from outside the country.

What's next: - Viewers can stream the docureality on Prime Video now. - Updates on the protagonists and travel stops are expected on the series' official Instagram account. - The project appears positioned to build awareness around Italian territories and their local excellence through additional episodes and social promotion.